Intuit’s Price Increase
Intuit's price increase was announced today. The official email went out informing its customers of the new price increases. Both QuickBooks Online and QuickBooks Desktop users will be affected. Of course, the reaction from most of us was to be very upset. No one likes paying more for anything.
Let's face it, no one likes increases, but they are part of the business. This post is not meant to be the bearer of bad news but to help others mitigate the damage to your bottom line and address the issue with your customers.
Inform the customer that the price increase is coming
Give the customer time to prepare for the increase. Remember, no one likes surprises. Intuit gave us time to figure this out. The increases are coming on July 1st. As in any relationship, communication is key to its success. I recommend calling them or doing an in-person zoom meeting. Let them understand why you are increasing the fees.
Follow up with sending your price increase via email. It is always good to put it in writing so that when you do raise the rates, you can refer back to it if the client forgets the conversation.
Sample letter to use for a price increase to your customer
Look at the value of the ProAdvisor Program
As we mentioned in last Sunday's video, the ProAdvisor program gives us so much for free:
- Free QBO for your firm
- Free payroll for your firm
- Free QBOA to manage your workflow and tasks including task templates to ensure consistency across team members (Work tab)
- Free extensive training and certification, including live training tours that go across the country, plus webinars, etc
- Free listing on the Find a ProAdvisor website (Huge Value)
- Discounts on Constant Contact, Squarespace etc.
Last piece of advice...
It is hard to find a program out there that can do what QuickBooks does. When you think of the value of the items above, it may make you think about the price increase in a different light. As I mention on the video, because I work largely with attorneys, many of these clients pay a lot of money for their leads. If you use the work tab, you have a built in project management system. If you are using QuickBooks Online Accountant but have not been certified, GET CERTIFIED! You can charge more once certified, especially if you take the Advanced Certification. Now is the time to up your game. Go for it!
Of course, if the increases on QuickBooks Online are too much for you, you can always try the Hybrid Solution of QuickBooks Desktop with QBox and Vendorsync. It makes desktop just like QuickBooks online for much less than the subscriptions of QBO. I recommend this for construction firms and non-profits. See this amazing webinar and watch the Hybrid Solution demonstrated.
I'd love to hear your feedback, join our group on Facebook at QB Community Live!